Wednesday, November 20 at 17:00 BST / 12:00 EST
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, co-founder and co-CEO of cultural marketing agency Good Culture Inc., which works with brands like Marc Jacobs, Good American and Alo Yoga, joins BoFâs Sophie Soar to unpack BoFâs latest white paper, Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy.
Join us on Wednesday, November 20 at 17:00 GMT / 12:00 EST for our next #BoFLIVE. In this session, we will dive into how fashion and beauty brands can better leverage their presence on the entertainment platform to bolster their strategic marketing approach
This #BoFLIVE is brought to you in partnership with TikTok.
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